how can we prevent tobacco use Health Promotion Tobacco Control - Public Health
Description
Interestingly, a study in young adults found that advertising alone did not influence electronic cigarette use, but when individuals who had a low harm perception of electronic cigarettes viewed this advertising, they were then more likely to initiate electronic cigarette use (25)

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This suggests that standardised packaging can reduce the potential for brand differentiation, it reads

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10.1089/jamp.2016.1297

combustibles, including cigarette sticks and other tobacco stick products