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JOIN THE MOVEMENT: TAKE ACTION Campaign resources Social media Other resources Publications Information sheet: Manipulation and marketing strategies used by tobacco and nicotine industries to promote their products Information Sheet: The role of flavours in increasing the appeal of tobacco, nicotine and related products Information sheet: Flavour accessories in tobacco products enhance attractiveness and appeal Information sheet: Understanding the design features of tobacco, nicotine and related products and their possible effects Electronic cigarettes: call to action WHO clinical treatment guideline for tobacco cessation in adults Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes: existing approaches and policy options Heated tobacco products: summary of research and evidence of health impacts Heated tobacco products: information sheet - 2nd edition Fact sheet: waterpipe tobacco smoking and health Related health topic Fact sheet Survey Have your say on WHO campaigns Help WHO improve the impact of our public health campaigns by responding to this survey.

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One of the key points of your market analysis will be to ensure that the market is not saturated by competing offers

In 2018 alone, the top 25 e-cigarette manufacturers brought in more than $2.5 billion in sales , according to Nielsen data, and 96% of these sales were from brands owned in whole or part by Big Tobacco

Smoking related conditions Smoking increases your risk of developing a wide range of health ailments and diseases including the following: Lung cancer More than eight in 10 cases of lung cancer are directly related to smoking